Instagram has recently announced an update for its search functionality that will provide users with the capacity to search for specific keywords. As of now, it was only limited to profiles, hashtags, and locations. And the new keyword option can be found next to them.
Users can now tap on specific search terms, and the platform will show the relevant posts, including the exact words.
This is most likely to make it easier to identify and involve a broader range of content. Besides, it can modify search considerations for businesses looking to strengthen their Instagram presence and performance.