The COVID-19 pandemic created havoc in the industry, with well-designed marketing strategies and plans for 2020 going to waste. Marketing professionals are now taking stock and preparing for a better future with updated plans in the post-COVID landscape.
With the rollout of the COVID-19 vaccine, businesses are now finally optimistic about the future after a year of uncertainty and chaos. Now, even though the economy is gradually picking up, businesses will take some time to recover and get back on track. To keep up with the changing times, marketing professionals will have to be more creative and strategic to sustain in the post-COVID times.
The pandemic has drastically changed the dynamics of all businesses and roles. Like everything else, marketing too has no choice but to quickly adapt to the new normal. Here are some of the key marketing trends that CMOs are prioritizing in 2021.
Marketing trends that CMOs are prioritizing in 2021
E-commerce and Digital Experiences
The global pandemic has taken the e-commerce industry to the next level especially with stringent lockdown and social distancing policies. In the same way, digital experiences like online fitness classes, events, concerts have pulled new audiences for brands.
Also Read: CMOs to Prioritize Digital Marketing Spend on Organic Search
Now, brands need to think of a broader plan to boost online demand and re-evaluate the entire function of the e-commerce industry as it is extremely critical for the overall customer journey.
Businesses that already had an e-commerce strategy in place or were offering digital experiences, adapting to increased demands of 2020 involved bolstering the current infrastructure, or re-evaluating engagement on mobile or social media channels. On the other hand, brands that did not provide any digital experiences nor had any e-commerce strategies found it difficult to stand out in the competitive market as those two elements are going to stay for a long time when it comes to consumer expectations in the post-COVID era.
Long-term growth plan for marketing
When the pandemic hit, all the marketing plans went down in vain in 2020. Hence, marketing experts are now leaning towards the fundamentals of digital marketing. Some businesses are benefiting from the groundwork that was done with an intention to expand the brand in healthier business times. Whereas, brands that aren’t prepared for the unexpected will have a hard time adjusting to a new business ecosystem.
Though the global ad market will take several years to stabilize from the losses brought on by the pandemic, many brands will grab this golden opportunity to create a long-term growth plan beyond just advertising.
Also Read: Most Marketers Plans to Prioritize Video Content Marketing in 2021
New-found influence in the C-suite for marketers
The pandemic has disrupted the business environment remarkably but many marketing specialists are optimistic as they believe that COVID-19 is a turning point for the power of the marketing function at the C-suite level, where marketers have fought in order to create an impact like other business functions.
As a company being consumer-centric is not sufficient to stay in the race, they need to come up with better ways to serve customers better, faster, and efficiently.
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