With video content marketing becoming a critical aspect of the marketing models, its advantage and economic viability are a must-have to most marketers.
Video content in digital marketing has become a significant driver for a brand to acquire traffic. Thus, focusing on the ROI for video marketing is the investment strategy for marketing teams across companies in this digital era.
Indeed, with the investment in video campaigns continues to ramp up, a recent Wyzowl study suggests that brands will keep prioritizing this form of collateral in 2021. This will help the marketer to resonate with their target audience effectively.
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According to the statistics, more than 99% of marketers who currently use video in their marketing strategies indicated that they would continue to do so throughout this year. In addition, nearly 96% of marketers reported increasing (67%) or maintaining (29%) their spending in this part.
In fact, with the increasing importance of marketing across industries, marketers are also focused on leveraging video consumption data to boost their sales. Overall, marketers using video content as a critical tool have steadily surged from 2016.
In this context, around 61% of marketers have revealed they use video as a marketing tool since 2016 – which has risen to 86% in 2021. Given that, many industry experts believe that this points to the potential for growth in video usage.
As a result, brands prefer YouTube like never before – making it the most desired and widely used platform among other video tools amid this unprecedented time. As per the researchers, about 87% of video marketers having used it in 2020, which is up from 85% in 2019.
Again, “2020 was, in some ways, a breakthrough year for TikTok – although overall adoption remains low. The number of marketers using TikTok as a marketing tool doubled from 10% in 2019 to 20% in 2020 – although only 67% of these people reported that it’s effective.” – mentions the report.
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Undoubtedly, video content has consistently been used as a powerful and successful strategy to augment the understanding of products and services among potential customers. In 2021, the weight CMOs place on video has steadily increased, attaining an all-time high (94%).
Most businesses now use video in one way or another; however, there remains the potential for progress in video use and ROI. Almost 87% of marketers have quickly realized the ROI of video marketing – from only 33% who believed having a positive ROI in 2015, the number now is nearly 87%.
Although online marketing is still challenging for some brands, experts suggest that it helps marketers develop brand awareness. On a positive note, with technological innovation accelerates marketing functionalities, it covers exceptional opportunities for brands to set new standards.
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