ViewLift, an end-to-end streaming and OTT solutions platform, has announced the deployment of Advanced Ads Solution to assist content monetization through Google Ads by enabling SDKs such as PAL, Open Measurement, and Why This Ad (WTA) for its customers, doubling their CPMs through Google Ads.
According to the company, Advanced Ads Solution is a brand-new set of player-level implementation and certifications that let users specify who is watching and weed out bots and fake ads. Many features and tools are already included in the basic Ads implementation version, including the ability to create an unlimited number of ads, group them into categories, implement ad rotation, and more.
Additionally, very intricate ad settings can be used to precisely target particular user groups and kinds of content.
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Read More: ViewLift Deploys Advanced Ads Solutions for Customers
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