Ipsos MMA, an advertiser marketing investments firm, has announced a partnership with Adform, a fully integrated advertising platform, to enhance its Unified Marketing Measurement and Optimization by leveraging Adform’s ID Fusion solution.
Without the use of third-party cookies, this strategy integrates first-party data signals from the entire digital media ecosystem to create consumer journeys. While platforms change their data sharing policies and privacy laws tighten, this partnership will assist advertisers in future-proofing ad measurement.
By utilizing this integration, advertisers can continue to attribute touchpoints along the customer journey and make tactical changes to plans while they are in flight to prioritize media channels, targeting strategies, creative versions, and audiences.
