In an attempt to increase sales, Amazon.com Inc. has announced that it will allow businesses and merchants to send marketing emails to consumers.
At the Amazon Accelerate conference in Seattle, where it showcases new features to the independent companies that sell more than half of the items on Amazon.com, the company unveiled the program on Wednesday. Through a “Tailored Audiences” tool, retailers will be able to send cost-free emails to recent buyers, loyal consumers, and their biggest spenders while also keeping track of the outcomes.
This year, it has been tested, and in early 2023, it will be accessible to all US merchants. Additionally, Amazon is launching a new question-and-answer tool that will enable businesses to interact with customers using the voice-activated Alexa platform.
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