How Influencer Abundance is Transforming the Brand Approach
Word associations are an important part of marketing. The latest IAM UK report found 30% of marketers using influencer marketing say their businesses are...
Salesforce Launches Training Worth $40 bundle
Salesforce continues to be the leader in software development focused on enhancing businesses engagement and customer engagement. Salesforce fast tracks a lucrative career in customer...
Social Commerce Sees Highest Adoption Among Retail Technologies
According to the Bizrate Insights survey cited by eMarketer, social commerce is the most popular new retail technology among U.S. internet users. It is...
Media Companies Sell Software to Other Media Companies for Revenue
Publishers are increasingly beginning to act more like digital product companies that sell services to clients rather than advertising to brands. Companies like Axios,...
Instagram is Testing Increased Ad Loads in Stories
The company reports it is experimenting with running back-to-back Story ads from different advertisers. The test involves running ads from two different advertisers, back-to-back...
Video Marketing is the Top Priority for Marketers
The Mondo Creative & Digital Trends report reveals that 67% of digital marketers anticipate video marketing as their first priority for the remainder of...
LinkedIn Expands Its Success Hub for Marketers with the ‘Insights and...
Feature LinkedIn has announced a new centralized hub to help enhance social media marketing strategies using data existing in its 645 million members and...