The social advertising automation platform Smartly.io has recently announced new the launch of creative solutions and services in its platform. This is to help performance marketers with new testing tools, integrations, and cross-channel workflow management and create dynamic ads.
Enterprises Need to Focus on Social Ads for a Greater Impact on ROI
The company is now a media buying solution for advertising across different social platforms. With the rise of mobile content, the shift toward Stories has changed the way businesses interact with their consumers. Thus, it has also announced a new service via its Creative Studio team – that will assist brands in building content.
Source: https://www.martechcube.com/smartly-io-sets-new-standard-for-creative-automation/
Consumer Behavior – the Pandemic is Reshaping the Ad Preferences