Word associations are an important part of marketing. The latest IAM UK report found 30% of marketers using influencer marketing say their businesses are planning to enhance expenditure on influencer marketing over the next 12 months. Influencer marketing has proved to be scalable so that each of these personalities could open the doors to an entirely new and highly engaged audience. Around 53% of marketers report that they collaborate one-to-one with influencers, however, 37% encountered difficulty in finding the right influencer. It is interesting to analyze how the industry evolves to counteract influencer marketing.
