Video Marketing is the Top Priority for Marketers

Video marketing

The Mondo Creative & Digital Trends report reveals that 67% of digital marketers anticipate video marketing as their first priority for the remainder of 2019 and into 2020

The types of video marketing that respondents expect to invest in most include Instagram stories (66%) and newsfeed videos (62%). Gifs (52%), cinematographs (31%), live streaming (28%) and IGTV (28%). Unsurprisingly, the prioritization of Instagram stories and newsfeed videos varied between B2B and B2C marketers; B2B marketers lean towards newsfeed videos, while B2C marketers rank Instagram stories higher.

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