Improving Effeciency of the Evolving Marketing Stack During COVID- 19
"Our vision is for one platform that delivers a full spectrum of solutions that are
fundamental to successful marketing," says Babak Hedayati, CEO and
Founder of...
Data and Technology Help Marketers Return to Normalcy
"Technology and data are integral to maintaining some semblance of normalcy at work and in life," says Cristina Bravo Olmo, VP Marketing, Sigma Computing,...
Machine Learning is Transforming Video Conferencing Industry
Machine learning is being used in premium cameras to optimize meetings by identifying attendees and deciding on the most appropriate video conferencing display format,...
Eliminating Wasted Ad Spend With Accurate Attribution Modeling
Attribution modeling is quickly becoming an essential tool and skillset for marketers. Without attribution, marketers can only look at ad impressions and clicks to...
Marketing Technologies- Evolution, Trends, and Innovation
The fundamentals of marketing haven’t changed in a thousand years: Deliver messages that matter to audiences you understand. In 2020, that remains our primary...
How Visual AI and Biometrics Are Transforming Businesses
Visual AI is indefatigable, tirelessly working endlessly on tasks like tracking medical procedures, and infinitely scalable, because once we replicate a visual task like...
Blockchain, and How It Will Realign Enterprise
"With new technology, product marketing has to be well-executed, everything from developing personas of your target customers to positioning the product in a way...
Conversational AI Transforming Customer Experience Across Industries
"The best customer experiences are those that give consumers the answers they want, whether it's from a human, a machine, or both"
says Lars Selsås, CEO...
Data Strategies Drive Dreams-Come-True with Freddie Mac
"Relying on Data, organized platforms and creating a differentiation with a market need for more women investors in home mortgages, Freddie Mac is on...
In a World of Data and AI, EQ is Still Key
All customers - whether B2B or B2C - are motivated by a compelling brand presence,
says Leena Jain, CMO at Humanscale
How are you leveraging data...
