COVID-19 Pandemic has Accelerated the Need for Digital Experiences
“The need for digital experience has not only accelerated but become essential in nearly all aspects of everyday life. Customer expectations have changed, and...
Social Media Marketing – The Key to Boosting Brand Presence on...
“What is most interesting about social media in general is that it represents a fantastic opportunity for brands to connect with their audiences while...
Customer Data Platforms and Their Role in Driving Marketing Initiatives
"Processes need to be well-defined and well-documented, otherwise people will inevitably just "do their own thing," and quality will suffer," says Ed King, Founder...
What is Next for E-Commerce and Digital Retail?
"In all likelihood, retail and e-commerce strategies would continue to shift towards safety and convenience – Contactless delivery, order scheduling, convenient returns, services at...
AI data report shares what ad creative will work in 2021
“As seasons change, such as the holidays, or as the world experience new cultural events, these creative costs fluctuate. That’s why it’s important to...
How Blockchain Technology Can Enhance Today’s B2B Marketing Landscape
“While tech tools can aid in generating greater efficiencies, what’s more important would be to adopt an organizational mindset that promotes flexibility and agility,...
Why Innovation is Critical for Businesses During the Pandemic and Beyond?
“We saw a significant uptick of users engaging with video, e-commerce, and gaming due to COVID-19, so we’ve spent the summer prioritizing developments within...
Kingscom – Marrying Media with Creative Expertise
“In 2020 the world changed, and brands need to innovate their media and creative strategies to match this shift,” says Kitty Walker, Agency Lead,...
Leveraging AI to enhance Customer Experience and Engagement
“What we call as “in-the-moment” engagement. And to do that brands should start thinking about mobile, as not just another channel, but the main...
Impact of consumer insights on business decisions making
“Engage with your clients and consumers before you make any changes to your messaging. How you interact with consumers and clients show you care...