Aligning the Goals and Strategies with the Newly Evolving Pandemic-induced Marketing...
“The pandemic has shone a light on where companies are on their digital transformation journeys – and for many, it is not very far,”...
How Businesses Can Keep Marketing Team Together When Leaders Are Operating...
“Next-generation marketing resource management solutions developed specifically for marketing help give global marketing organizations the speed, agility, and collaboration they need when distributed remotely…With...
Ensuring unmatched customer experience during disturbed times
In a post-COVID world, eCommerce platforms like Kooomo will be vital for retailers looking to continue operating safely and securely, says Ciaran Bollard, CEO...
Changing Priorities of CMOs in the Ever-evolving Marketing Landscape During COVID-19
"For marketers, the COVID-19 crisis has caused a major shift within the digital world and has more strongly emphasized the need to implement retention...
Voice and Call Technologies Revolutionizing Customer Experience
"Businesses need scalable tools to make sense out of these conversations and identify the changes that are always happening out there," says Efrat Rapoport,...
How the Pandemic is Transforming the Marketing Landscape?
“The top three things that we see changed by the pandemic are the transition to digital marketing from demand generation, selling only through digital...
Enterprise Digital Transformation Efforts for Enriched Employee and Customer Experience
“As customers and employees engage with one another remotely, businesses must ramp up their digital transformation projects in order to remain competitive, “confirms Sundar...
Re-aligning the Customer Strategy in the Post COVID-19 Era
“If the digital transformation was only highly-desirable before the pandemic, it is
compulsory now,” says Manish Sood, CEO, and Co-Founder at Reltio, in an exclusive...
Without a Strong Martech Base, Enterprises will Crumble
“A solid tech stack combined with powerful analytics is the foundation of good marketing and advertising campaigns,” says Michael Lagoni, CEO of Stackline, in...
Digital Marketing and Data-driven Business Decisions Will Take Over Traditional Practices
Baidyanath has seen a lot of new customers emerge who preferred the
offline model but now have entirely moved to online and are impressed by
it. Digital...