Customer Experience Trends CMOs Need To Harness
Customer experience is on top of every CMO’s list of priorities going into 2022. As businesses and their marketing leadership continue to struggle through...
Top Marketing Job Roles and Ops Leaders Plan To Invest In...
This year will be a sensitive one for hiring skilled resources, says 2021 HubSpot research survey. It has revealed that about 19% of marketers...
Top Four Marketing Software Trends to Watch in 2022
The usage of technology in marketing practices has surged in recent years. In 2022, and beyond this trend will only going to continue with...
Strengthening First-Party Data Strategies – Gateway to Securing Customer Loyalty
Every marketer knows that third-party cookies are on their way out. While this may have left some marketers stumped as to how to target...
Collaboration between the CIO, CCO, and CMO is Crucial to Boost...
Customer Experience (CX) has become a competitive advantage for all firms, with CIOs playing a key role in creating seamless digital experiences across online,...
Reinvent the Customer Experience with a Local Social Strategy
Customers who have a positive experience with a company on local social media are more likely to remember them when it is time to...
Three Ways for Brands to Create Partner Marketing Impact
Since the marketing ecosystem is evolving rapidly, B2B organizations are in a rush to build a range of strategic initiatives. However, many do not...
The Exit Strategy: Four Marketing Strategies to Boost Valuation
Exiting can be a very satisfying experience. Businesses have spent years building their firm and are proud of their achievements, but they are ready...
Four Data Assumptions that Sabotage B2B Marketing
It is not a new concept for marketers to use data to derive strategy. However, in 2022, the process for capturing this data, as...
Three Key CX Trends CMOs Should Focus on in 2022
Going into 2022, customer experience is (or should be!) at the top of every CMO's priority list. As businesses and their marketing leaders struggle...
