DeepIntent, a healthcare advertising technology business, has announced the inclusion of audience segments from Redi-Data, MedFuse, HealthWise Data, and Prognos Health to the DeepIntent Audience Marketplace.
These segments are instantly connected into DeepIntent’s demand-side platform for immediate activation, with the option to optimize campaigns in real-time based on audience quality and script success with DeepIntent Outcomes.
According to DeepIntent, Audience Marketplace fills a critical gap in the market for distinct healthcare audience segments that can be integrated in a healthcare-focused DSP and optimized for pharma-specific KPIs like Audience Quality on a single platform.
