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Shifting from a Lead-Centric to a Buying-Group Focus is Crucial for-01

Shifting from a Lead-Centric to a Buying-Group Focus is Crucial for...

Despite the fact that most B2B companies realize that their buyers work in groups, marketing measurement has traditionally focused on individual leads. This lead-centric...
Optimize B2B Marketing Strategy with Critical Customer Insights-01

Optimize B2B Marketing Strategy with Critical Customer Insights

Many aspects of the business landscape have been transformed as a result of the pandemic, and B2B marketers are being forced to adapt to...
The Pandemic has Transformed Customer Experience for the Better-01

The Pandemic has Transformed Customer Experience for the Better

Many of the customer behavioral trends that are currently being observed in the industry are expected to stay for years to come. Furthermore, the...
E-commerce Predictions to Watch Out for in 2022-01

E-commerce Predictions to Watch Out for in 2022

For e-commerce, 2021 may have been the year of uncertainty, but 2022 will be lot more focused. While the pandemic continues to loom in...
How Marketers Can Leverage VPN in the Digital Era-01

How Marketers Can Leverage VPN in the Digital Era

Many novice marketers are unaware that a virtual private network (VPN) service might be a valuable addition to their kit. After all, it benefits...
How to Get Everyone on the Same Page in the Decentralized-01

How to Get Everyone on the Same Page in the Decentralized...

With the popularity of decentralized marketing continuing to grow, CMOs should strive to identify ways to keep multiple departments on the same track. With a...
How to Keep Customers Engaged in the Age of Streaming-01

How to Keep Customers Engaged in the Age of Streaming

Marketing teams will be prepared to fulfil the demands of both the current and next generation of customers by helping audiences become aware of...
Preparing for a Cookieless World - Why Continuous Insights are-01

Preparing for a Cookieless World – Why Continuous Insights are Crucial...

The third-party cookie era is rapidly coming to an end. While this means that marketers will have to make some significant changes to adapt...
Five Strategies to Drive a Successful Multichannel Marketing-01

Five Strategies to Drive a Successful Multichannel Marketing Campaign

Today's shoppers shop across various channels and devices. Multi-channel marketing revolves around this shift in consumer behavior. A corporation that implements a multi-channel marketing...
Utilizing Surveys for Greater Employee and B2B Customer Loyalty-01

Utilizing Surveys for Greater Employee and B2B Customer Loyalty

It's crucial to understand not only how the B2B landscape has changed over time, but also how customers have changed. It's also necessary to...
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