Top Four Marketing Software Trends to Watch in 2022

    Top Four Marketing Software Trends to Watch in 2022-01

    The usage of technology in marketing practices has surged in recent years. In 2022, and beyond this trend will only going to continue with B2B marketers seeking to improve efficiency while increasing their ROI.

    The past couple of years have seen a significant increase in usage and innovation in the marketing automation platform. In fact, as per a 2019 report from Social Media Today, titled “State of Marketing Automation,” 75% of marketers agree that they currently use at least one type of marketing automation tool. Witnessing their popularity and efficiency, brands have begun to invest their time, creativity as well as bandwidth into researching and building strategic and top-notch products that coincide with digital marketing and marketing automation into a single concept.

    Also Read: Strengthening First-Party Data Strategies – Gateway to Securing Customer Loyalty

    Technology and workplace environments are evolving at breakneck speed. Hence, brands should expect to experience accelerated growth in digitization and automation in marketing. This trend will continue to expand across the board. With the focus on being proactive in the future of technology, here are a few marketing software trends that brands should watch out for in 2022:

    • Bundling marketing solutions mirroring all-in-one model 

    2022 will be a new era for marketing software, and automation as organizations across various industries have pivoted their attention towards significant variants of software solutions offering smart add-ons and other functionalities. Major brands have already mastered providing a suite of products and solutions, paving the way for others to understand what a complete suite looks like. The all-in-one, end-to-end marketing software trend will continue to gain traction in 2022 and beyond as clients and customers seek value more than ever before.

    • Conversational marketing will continue to flourish

    With COVID-19 forcing organizations to reevaluate their budgets and slash them where they did not think as a priority, especially marketing, B2B marketers have to resort toward full-scale efficiency and further forcing them to create streamlined processes for customer-agent interactions.

    Also Read: Reinvent the Customer Experience with a Local Social Strategy

    In 2022, automated software will witness tremendous growth that will simplify the process by providing more prominence to the customer journey via intelligent software to conduct conversational marketing. Another technology trend that will witness growth is a unique marketing tool that can guide a prospective customer through the sales funnel by carrying out real-time conversations using AI-powered chatbots and interactive voice response integrations.

    • An email will continue to dominate

    As per the “Email Marketing ROI” report from Litmus, email marketing continues to provide an unmatched return on investment with a return of US $36 for every US $1 spent. This makes it one of the most efficient and effective marketing methods for retailers to use across various industries. However, even with a high ROI, the Litmus study has found that customers prefer to engage with an email campaign when it has personalized messaging as highlighted by interactive content such as videos or in-email surveys. This will lead to email marketing to offer innovative email automation software that will be personalized and includes video-in-email as well as other interactive content with CTAs.

    • AI will continue to branch out 

    Artificial intelligence has already dominated the B2B marketing technology landscape. In 2022, it will further climb new heights as many brands will begin to implement it in every aspect of their martech. Bots will get closer to attempting a complete takeover of some of the most time-consuming marketing practices. 

    For more such updates follow us on Google News TalkCMO News.