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The current challenge for marketers is to proactively build trust with consumers by being more transparent and giving consumers autonomy over their own data. With...

Many businesses outsource content creation because it takes time and effort to produce content that resonates with the audience. Outsourcing can be profitable and...

B2B enterprises today have multiple tools, technologies, and applications seamlessly integrated into their MarTech Stack. A recent report shared by Sharp Spring, partnered with Ascend2 ...

Marketing and sales leaders must intervene at various points of the new technology adoption process to align integration and training models if companies want...

Leaning into customer needs and wants is the key to maintaining a competitive advantage in the over-crowded social commerce landscape. Being transparent while creating personalized...

Every B2B marketer today has a unique set of challenges when attempting to build a market for their brand in the ever-advancing and increasing...

Customer Relationship Management (CRM) software has grown to be an essential aspect of many companies, particularly those with numerous departments or locations. However, there...

B2B marketers require qualitative data on how buyers discover and acquire a product or service, as well as quantitative information on how consumers interact...

Brands can benefit from best-in-class capabilities by implementing a headless architecture without affecting their current operations. Even though it can necessitate more hands-on management...

B2B enterprises need to consider offering top-notch customer experiences as one of their priorities to ensure scalability. As consumer expectations evolve and competition rises,...