Brands can benefit from best-in-class capabilities by implementing a headless architecture without affecting their current operations. Even though it can necessitate more hands-on management than a SaaS platform, this strategy offers greater efficiency, flexibility, and, above all, the delivery of an engaging experience for a visual-first audience.
Every day, new customer behaviors emerge; therefore, e-commerce marketers must constantly change their strategies to keep up. For instance, as visual media has a greater impact on the purchasing process, marketers need to update and improve product gallery experiences with new videos, images, and 3D content. Brands need to be able to swiftly and effectively incorporate new features and capabilities to meet customer expectations. This can only be possible by making it simpler to access and utilize every asset across all platforms.
Unfortunately, it is easier said than done. Legacy rigid and monolithic solutions, such as Content Management Systems (CMS), are problematic. They make it extremely challenging for marketing teams to implement these changes smoothly. This is because using these platforms to store, organize, and deliver optimized visual assets in various formats in real-time is difficult and time-consuming.
Also Read: Cloud-native CMS is Making Content Management Easier
The consequences of failing to adapt to new trends quickly include the potential loss of customers as they switch to other websites for a better visual experience and the long-term brand damage caused by a mediocre experience.
The good news is that it doesn’t have to be this way because headless architecture can address these issues.
Depending on Multiple Content Management Systems
The current model has a clear issue: many teams use multiple Content Management Systems while creating a brand and a website. Some brands often use different CMS to control every content category, including Search Engine Marketing (SEM), customer support, blogs, and email campaigns.
This is incredibly inefficient at the scale needed to support the majority of businesses. There are often many versions of media assets in various locations due to the siloed nature of operating in this manner. In addition to confusing the people running these systems, this wastes a lot of time as users try to figure out which page is the updated version. This has a cascading impact because the digital experience of the site is made up of outdated pictures, logos, or messages.
Leveraging Headless Architecture
Today, headless architecture is being increasingly used by leading e-commerce brands. By separating the front-end user interface from the back-end, the headless architecture enables businesses to leverage the best-in-class solutions as API-linked micro services.
A headless approach similarly allows the user more control and flexibility. By choosing the back-end apps as desired, users are free to personalize the final product that is ultimately provided to customers. This approach transforms the impact of a development team by enabling them to implement new features and integrations quickly without disrupting the user experience.
Also Read: Three Reasons Why Businesses Need Headless CMS
Increasing Efficiency with a Modern Headless DAM
Digital Asset Management (DAM) platforms are one of the most promising applications for a headless approach. Unlike traditional DAMs, these systems aren’t just made to store and manage visual media assets in silos.
Instead, they are explicitly designed to offer best-in-class functionality and usability while connecting with other critical systems, like the CMS, via customized or embedded UI or API calls. The entire organization now has access to a single source of truth by replacing the internal CMS media library and serving as a central hub for collaboration and team access. This eliminates issues with finding the right asset, and modern headless DAMs also possess their own Content Delivery Network (CDN), which offers excellent flexibility in modifying asset components.
Limitations in technology can often result in lost business. A tech stack shouldn’t prevent a brand from experimenting and embracing new trends. A monolithic CMS should not hinder a brand from developing and delivering amazing visual experiences through rich media. A traditional DAM that only has a limited integration to other critical business systems shouldn’t stand in the way of a company’s ability to move quickly.
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