YouTube is emphasizing on live-stream shopping as the holiday season approaches, and it’s also changing its connected ad options to provide more performance transparency.
To begin, YouTube has announced a new series of live-stream shopping events in order to capitalize on the increase in shopper behavior as the holidays approach.
The YouTube Holiday Stream and Shop will begin on November 15th, with seven days of shoppable live streaming, according to YouTube. Fans who tune in will be able to score new products, unlock limited-time offers, and have their product questions answered by creators and other viewers via live Q&A and polls.
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