Instagram has introduced a new mechanism for users to collaborate on feed posts and Reels, as well as some new music-focused, AR-aligned features to increase music engagement within the app.
First and foremost, users will be able to invite people to collaborate on a post or Reel from the tagging page in the post composer. Instagram is quick to point out that this isn’t a way to co-create content, but rather a way to co-author a post or reel. This is understandable given that the post will be written by a single creator.
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