Verizon, Reset Digital, and Yahoo have announced a new collaboration that will use Reset Digital’s advertising network to help Verizon increase audience engagement.
Since the partnership’s pilot launch in August 2022, Verizon has been able to connect with a new multicultural audience. The collaboration between Verizon and these partners is a component of Verizon’s results-driven, measurement- and data-driven approach to DE&I. Verizon plans to expand its Responsible Marketing Action Plan, which outlines a series of precise, quantifiable objectives as an industry-wide call to action to enhance equity and accountability across the entire marketing ecosystem.
In order to assist other businesses seeking to make a quantifiable impact, Verizon also developed the Responsible Marketing Action Blueprint, a collection of free online tools.
Read More: Verizon Partners with Reset Digital and Yahoo to Drive Diverse Media Outcomes
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