OUTFRONT Media, a U.S.-based out-of-home (OOH) media company, introduces “OUTFRONT QRad,” a new creative capability for its Liveboard digital out-of-home (DOOH) assets.
With the new feature, viewers can interact with, contribute to, and influence what is shown on the screens. Through the direct activation of creative changes on OUTFRONT’s Liveboards, OUTFRONT QRad, a new content control feature, enables audiences to interact with advertisements. According to the company, commuters who are constantly on the go can choose their own ad journey by scanning a QR code and choosing from pre-set creative options.
This will demonstrate how QR codes are being incorporated into OOH campaigns to make them more interactive and effective, according to OUTFRONT.
Read More: OUTFRONT Media Introduces Next Level of Ooh Interactivity With Outfront Qrad
