Google has announced that the company will be introducing a new video experiments element in Google Ads to help brands enable testing and compare various methods to refine their video marketing strategy. As the demand for video marketing is increasing, this could come in handy for companies to improve their outreach and promotional efforts.
According to Google, video experiments will be added within the Google Ads dashboard. Under the Drafts & Experiments tab, there will be a new ‘Video Experiments’ option soon. This can help brands to optimize their ad spend and produce better results.
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