Twitter has updated its Paid Partnerships Policy to increase the transparency of paid promotions within tweets, in response to increased scrutiny on influencer deals and how they are communicated via social apps.
The company is now reiterating its stance that all paid partnerships must be acknowledged in tweets with the #ad tag. Twitter also specifies that the disclosure hashtags #paidpartnership and #sponsored are appropriate.
Users, including creators and brands, who take part in Paid Partnerships must also abide by all applicable laws and regulations, including, but not limited to, all advertising laws and, where applicable, FTC regulations, such as the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising. Twitter warns that failure to comply could lead to “enforcement actions.”
Read More: Twitter Updates Paid Partnerships Policy to Ensure More Transparency in Brand Deals
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