Pinterest Provides Additional Insights to Help Brands Reach Consumers at Each Stage of the Purchase Cycle

Pinterest Provides Additional Insights to Help Brands Reach Consumers at Each Stage of the Purchase Cycle

Pinterest has said that it wants to encourage businesses to think more broadly about pin marketing, with an emphasis on the constantly changing customer journey and audience engagement at each stage.

The company has updated its overview of how users can use its ad options to target users at various points in the sales funnel. According to Pinterest, “full-funnel” activity enables marketers to develop a more comprehensive strategy for their campaigns.

According to Pinterest, this results in better outcomes because “conversion rates are 3x higher when a customer sees ads on Pinterest from across the funnel – across awareness, consideration, and conversion objectives.”

Read More: Pinterest Provides New Insights to Help Brands Reach Consumers at Each Stage of the Purchase Cycle

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