Twitter unveiled a new #TwitterPrism project to help marketing partners integrate more inclusive techniques into their outreach efforts as part of its broader commitment to enhance inclusion and maintain optimal freedom of representation on its platform.
Twitter announced #TwitterPrism to bring together existing and future efforts that promote diverse creators and publishers, inspired by the work that has already been done and mindful of how more needs to be done. #TwitterPrism promotes and empowers their advertising partners to produce ads that are culturally relevant and feature a diverse range of viewpoints.
The program aims to assist marketers in developing more inclusive strategies and encourage higher media spending by ‘historically excluded communities.’
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