TikTok‘s influence is growing by the day, with a billion users and climbing, and with the holiday season fast approaching, many marketers are looking at how they can leverage the platform’s reach to maximize their results over the period.
While TikTok doesn’t have as many ad possibilities as other platforms, it does have an impact on user behavior and purchasing decisions. This is the subject of a new analysis released by TikTok in collaboration with WARC and Publicis Groupe, which examines the concept of ‘community commerce,’ which TikTok claims are essential to its marketing appeal.
To Read More: Social Media Today
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