Simpli.fi, an Advertising Automation Platform, has announced the addition of Google Ads (SEM) and YouTube advertising to its industry-leading digital advertising capabilities.
The new platform will allow media buyers to execute, optimize, and receive integrated information on campaigns across programmatic buys, Google search, YouTube, and Facebook. Simpli.fi clients now have the opportunity to conduct Google Ads and YouTube campaigns in addition to programmatic CTV, Mobile, and Display ads and Facebook campaigns.
According to Simpli.fi, clients will be able to manage their digital solutions through a single partner, resulting in process efficiencies in set-up, performance, billing, and servicing, among other things. Advertisers can also combine execution, optimization, and reporting of digital advertising buys through a single partner.
