TikTok is seeking to offer more support through authorized marketing partners specializing in particular domains, who will be capable of imparting expert guidance on various measurement components.
The platform is transitioning towards a future without cookies, thereby compelling marketers to devise novel methods for monitoring ad performance and response. TikTok advertisers will find it easier to receive specialized support for data tracking and multi-way campaign performance attribution thanks to the new categorization.
For example, TikTok’s cross-channel measurement partners can offer analysis of the influence of TikTok ads across different marketing touchpoints prior to a purchase being made.
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