Mediavine has partnered with diversity certification network Sertify to certify diverse publishers within the company’s Uplift marketplace.
Sertify will simplify and standardize the identification process for diverse-owned publishers and influencers such as women, BIPOC, LGBTQ+, veterans, and people with disabilities.
Mediavine’s network of ~11,000 publishers can self-identify as diverse-owned businesses through Uplift. Sertify will certify those self-identified publishers in Uplift and create more business opportunities for both the buy and sell sides.
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This partnership will remove the barrier for advertisers committed to supporting diverse-owned publishers programmatically. Mediavine committed to moving from self-declaration to certification by the end of 2024. Sertify’s solution was found to be the best equipped to give buyers the confidence to spend DE&I budgets.
Read more – Mediavine and Sertify Announce Certification Partnership to Aid Brand Marketers’ Diverse Media Spend
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