In recent months TikTok has been increasingly relying on eCommerce as part of its ongoing growth and push to implement more monetization opportunities. This will enable TikTok to facilitate increased advertiser activity while also providing a chance for individual creators to increase their revenue via brand partnerships.
Through its calling ‘Community Commerce’ or creator-driven word-of-mouth marketing, TikTok is pressing its case as a key product showcase and shopping destination.
To assist brands in tapping into the rising eCommerce opportunities, TikTok has outlined news insights and strategies that will enable marketers to boost their product marketing efforts in the app.
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