Quora has recently added new features, Advanced Match and Conversions Windows in its ad platform – to help advertisers track and attribute conversions accurately from their Quora campaigns.
Advanced Match will allow an advertiser to improve the Quora Pixel code. It will benefit marketers with more website conversions and follow them across different devices. Businesses with complex sales cycles will now get a better understanding of acquisition performance and volume. Besides, the conversions windows will provide advertisers with an improved understanding of customer journeys. It will also allow businesses with customized attribution for conversion cycles.