TikTok is introducing new ‘Interactive Add-Ons,’ which include interactive features into user video promos, to boost engagement with in-stream adverts. TikTok’s Interactive Add-Ons offer a variety of engagement elements that invite visitors into the experience and encourage them to take action on the ad.
According to TikTok, the add-ons are divided into two categories: ‘Premium’ and ‘Standard,’ each with its own set of goals. Standard add-ons can help you achieve lower-funnel marketing objectives like increasing clicks and conversions.
Premium add-ons help you achieve upper-funnel objectives such as brand awareness and community growth. Not all of these options are available to all advertisers as TikTok claims the features are currently in beta mode.
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