With the launch of fundraisers in Instagram Reels, Meta is expanding its charity donation options once again, giving users another way to raise awareness for causes they care about.
Instagram users may add contribution buttons to their Reels, thereby making them become fundraisers. The feature was released alongside a slew of other Earth Day-themed upgrades across Meta’s platform and services, including new stickers for Instagram and Messenger, Facebook profile frames, VR conservation experiences, and more.
According to the company, ‘Fundraising on Reels’ is currently accessible in more than 30 countries globally and will facilitate donations to over 1.5 million NGOs.
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