TikTok is launching a new educational initiative to assist marketers in better comprehending and utilizing the platform’s various features for reaching and engaging the TikTok audience.
The program, dubbed Creative Agency Partnerships (CAP) University, will educate agency partners and independent creatives about all aspects of effective TikTok creation.
Initially available elements include ‘TikTok: From Briefing to Pitching,’ ‘Concepting and Creating for TikTok,’ ‘Trends and Music Licensing,’ and more. According to TikTok, the new education program will assist users in honing their TikTok skills through direct input from the platform’s creative team.
