Instagram has recently been found trialing on the new timer listings below the ‘Stories’ bubbles. This will indicate how much time each ‘Story’ has left before it is gone and the impacts on end tap rates.
The purpose of this new element is to get more people checking out the Stories – by emphasizing the fact they will not be available while boosting engagement. Whether people use the earliest or latest timestamp, it would have the same effect anyway.
Moreover, the Stories will are not be listed in the chronological order. Although it mainly comes down to an individual’s standpoint, however, it is an attention-grabbing experiment.