Ometria, a customer data and marketing platform, and Namogoo, a platform for digital journey continuity, have announced a new partnership.
Customers of Ometria will be able to access and utilize Namogoo’s commerce-oriented data points and segments as well as their intent prediction engine thanks to the new partnership and integration, which will allow for the real-time creation of personalized marketing experiences across all touchpoints. The platform of Namogoo gathers information from a visitor’s device and their travels before segmenting them into real-time segments.
According to Namogoo, the collaboration and integration with Ometria will give brands a comprehensive view of visitor behavior, enabling them to better understand their online audiences and take swift, data-driven action.
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