Pinterest has released its most recent performance report, which indicates increases in both users and revenue, neither in a major way, but both, most importantly, trending upwards once more.
The social media app increased its user base by 12 million during the quarter, bringing its monthly active user count back up to 445 million, exactly where it was at this time last year. Since Pinterest ads have only recently been introduced in Argentina, Chile, and Colombia, Pinterest is still working to widen the availability of its advertising tools. It will take time for these increased investments to pay off because that is obviously a crucial step in maximizing its revenue potential.
The company increased its spending on both sales and marketing and research and development, which, once more, suggests future opportunities and demonstrates Pinterest’s confidence in calmer seas.
Read More: Pinterest Reports Increasing Usage and Revenue in Latest Performance Update
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