Braze Announces AWS Support for Advertising and Marketing Initiatives


Customer engagement platform Braze has announced support for Amazon Web Services for Advertising & Marketing initiative, which will help to hasten the transformation of advertising and marketing.

AWS for Advertising & Marketing is a program that offers services and products designed specifically to satisfy the requirements of marketing and advertising agencies, publishers, ad technology companies, and analytics service providers. The initiative assists clients in delivering tailored advertising experiences, maximizing ad-serving efficiency and cost, and developing novel audience segmentation and attribution techniques.

Braze gathers and analyzes bits of consumer behavior data via AWS each month to create audience profiles and enhance personalized messaging.

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