LinkedIn Introduces New ‘Brand Safety Hub’ to Manage Audience Network Placements

LinkedIn has introduced a new Brand Safety hub for its Audience Network ads as part of its ongoing efforts to enhance brand safety in ad placement.

Through this hub, advertisers will be able to learn more about LinkedIn’s partner platforms and create allow and block lists to manage the same. By distributing their promotions across LinkedIn’s network of publishing partners, which includes “thousands of premium partner apps and websites where LinkedIn members spend their time,” advertisers are able to extend their campaigns beyond LinkedIn itself.

Direct control over these placements is provided by the brand-new Brad Safety hub. According to LinkedIn, “Users can download and review the list of publishers that make up the Audience Network with the Brand Safety hub.”

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