IZEA Worldwide, Inc., a provider of influencer marketing technology, analytics, and services, has partnered with Multicart Solution, Inc., an eCommerce technology provider, to provide clients with sales data from influencer marketing campaigns and optimize the customer path to purchase.
Influencers’ social media posts promoting numerous goods can now be accompanied by a single click to the Multicart Digital Shelf, giving users a seamless path to browse curated collections and a great conversion opportunity.
According to Sarah Nelson, Marketing and PR coordinator at Multicart, as brands continue to encourage interaction on social media, they will benefit from increasingly sophisticated ways to measure and enhance conversions.
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