The only data platform designed for video, IRIS.TV, and Yieldmo, the smart advertising exchange company, have announced a partnership that will increase publisher and buyer adoption of contextually enriched CTV.
Leading independent data companies are partnering to provide omnichannel contextual curation to buyers of CTV, OLV, and display advertising. Through this partnership, Yieldmo’s Smart Signals and Smart Data Curation will be made available to CTV and omnichannel video for efficient and productive deal-based packaging. In addition, the partnership will support curation through IRIS.TV data partners like Oracle Advertising, Kerv, Pixability, and others, providing contextual and brand-safe targeting options from top independent CTV data providers.
Advertisers can improve the results of their campaigns by combining these options with Yieldmo’s distinctive data and format capabilities.
Read More: Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes
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