Propel Software, creator of the first product value management (PVM) platform, has announced the addition of product information management (PIM) to its solution.
The company asserts that the improvement gives customers accurate, customized product content across all sales channels. Propel enables manufacturing and marketing teams to capitalize on new product launches and seize new market opportunities more quickly by providing them with a continuous, trusted product record.
According to Propel, the addition of product information management (PIM) will accelerate the launch of new products and increase go-to-market success on its product value management platform.
