Kubient, a full-stack digital audience marketing platform, announced the launch of the Kubient Audience Cloud. The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetize media campaigns in a transparent, programmatic environment with patent-pending pre-bid ad fraud prevention. The Audience Cloud infrastructure can be used in its entirety, or buyers and sellers can leverage components to efficiently and effectively reach their audiences, increasing return on ad spend (ROAs) and inventory yield by creating a clean supply chain path.
Kubient’s launch of the Audience Cloud comes on the heels of its recent acquisition of the assets of Fidelity fmxSSP and the launch of its patent-pending Real-Time Bidding Digital Out-of-Home (DOOH) advertising solution. Now, Kubient can help fuel transactions across all digital media channels through OpenRTB protocols. In addition, marketers can use Kubient’s proprietary marketplace, to leverage first-party interest, behavior, device, and location-based data. The Audience Cloud is one of the only solutions to have pre-bid fraud protection “baked in” to its marketplace.
“The ad buying supply chain has become incredibly fragmented, cluttered and siloed, making it difficult for publishers to realize the value of their audiences and for brands to cost-effectively reach them. The industry needs to move away from volume-based buying and selling, and toward connecting relevant audiences,” said Peter Bordes, Chief Executive Officer of Kubient. “Kubient’s Audience Cloud helps solve the multitude of issues surrounding fragmentation, supply chain inefficiencies, and ad fraud. Our flexible, end-to-end marketplace provides buyers and sellers with the next generation of infrastructure and tools to trade based on their needs and workflow.”
