IBM has launched its predictive ad solution, “Advertising Accelerator with Watson.” The company announced it on Monday at CES 2020, Las Vegas. It uses artificial intelligence to provide predictive models for creative elements in a campaign. The ad solution has been built on the Watson platform for delivering hyper-personalized ad assets and creative. It can help in analyzing the marketing campaign results, considering people’s perspective and ad creative.
The AI-powered ad solution determines the creative elements and predicts which will give the best engagement for the targeted audience and assist in identifying more audience segmentation opportunities. IBM announced that it had implemented its new solution globally, spanning 20 industries.
Source: https://marketingland.com/ibm-launches-new-predictive-ad-solution-for-campaign-creative-elements-273765
