GumGum, a global contextual digital advertising platform, has established a partnership with Invincible Entertainment, an OTT streaming service provider, marking a unique collaboration targeted at offering a new class of ad experiences in the fast-moving CTV industry.
According to GumGum, the new In-Video offering will be combined its O&O FAST Networks, providing for increased video revenue through an innovative and user-friendly solution. GumGum’s In-Video ad unit is powered by its SSAI (server-side ad insertion) software, which was created specifically for overlaying ad creatives into the content of VOD and FAST streams.
This ad solution is available to streaming platforms and streamers such as Invincible, and inventory is available in a beta programme to agencies and advertisers.
