Dun & Bradstreet, the marketing analytics firm, has recently launched its new platform, D&B Buyer Intent, for B2B marketers. It is an in-market audience targeting solution that will help brands identify more valuable buying signals from qualified customers. As the digital buying journey is evolving, the platform uses intelligent and personalized approaches.
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With the early detection of signals, it will allow marketing and sales teams to expand their relevance, timeliness, and go-to-market strategy. If companies can identify early-stage intent signals for buying, it can help them to prioritize leads by refining ABM strategies to minimize the sales cycles.
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Source: https://marketingland.com/dun-bradstreet-launches-in-market-audience-targeting-for-b2b-marketers-276473
