The customer engagement platform, Leanplum, has recently raised $27 million in Series D growth funding. The funding was led by Shasta Ventures and Norwest Venture Partners, along with the participation from Kleiner Perkins, Launchub, and Canaan. The company plans to use this new funding to boost its go-to-market (GTM) offerings and product development. The company also announced the appointment of its new President, CEO, and other BODs.
With the increasing usage of mobile app and digital channels, it is easier for brands to coordinate with multi-channel engagement tools to connect with their audiences. Leanplum has been helping brands to transform data to understand customers’ requirements to provide unified experiences.