The global video solutions platform Dailymotion has partnered with Prebid.org Community recently. The company plans to drive transparency to the adtech sector by ensuring fair header bidding across programmatic advertising as a Community member.
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The Dailymotion’s membership demonstrates its commitment to boost Prebid Video solutions in the digital advertising category. With the increasing usage of header bidding technology, the company is firm about open-source practice. The members are spanning from publishers to ad tech companies – thus, it manages open source projects including Prebid Mobile, Prebid Server, Prebid Video, and more.
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